CNNMoney.com > Small Business > Entrepreneurial Superstars

How we got started

3 of 8
BACKNEXT
The naturals: Kiss My Face
The naturals: Kiss My Face
Bob MacLeod (left) and Steve Byckiewicz
Bob MacLeod was a talent agent and Steve Byckiewicz a flight attendant when they ditched city life for a farmhouse and a fresh start. Unlikely entrepreneurs, they were mostly interested in gardening and entertaining.

"Steve and I weren't exactly visionaries. We moved to a 200-acre farm in Gardiner in 1980 because we couldn't afford to stay in Manhattan," MacLeod says. "We were both vegetarians and grew most of our own food, but soon began running out of money. We started selling our produce to health-food stores in nearby Woodstock, Kingston and New Paltz. After we took some produce to sell in Manhattan, we realized we could get three times as much there as we could upstate, so we began selling in the city once or twice a week."

One day, while shopping in Woodstock, the pair spotted a big basket of rough, earthy-looking Greek olive oil soap. The label listed a SoHo importer. MacLeod and Byckiewicz drove into Manhattan, bought several cases, repackaged it in old olive oil tins and added labels that read, "Pure Olive Oil Soap of Greece."

"We brought it to health-food stores and sold it along with our produce,"MacLeod says. "Within days two stores requested more, and one had sold out. We were onto something."

NEXT: Going natural pays off

Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: Sep 09 2009 | 12:52 PM ET
More Galleries
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Secrets to success from Smalltown USA Utah State professor Michael Glauser cycled 4,000 miles this summer, visiting 100 entrepreneurs across the country. Here's a snapshot of how they grew their businesses. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.