Jim Gerchy, the festival's organizer, holding a walleye.
"Sixty percent of the people who come here don't even fish," says Jim Gerchy, the festival's organizer. "December and January up here are brutal, like a nuclear winter. People are cooped up for so long that when the temperature gets into the twenties, they want to get out. If it gets into the thirties, hell, they'll put on bathing suits."