Sony's hits and misses

From Betamax to Blu-ray, Sony has had its share of highlights and low points over its more than 50 years. Here are some of the most memorable.

1 of 10
Hit: Transistor radio
Sony first established itself as an international player in the consumer electronics industry with its innovative transistor radio technology and marketing prowess. Though U.S.-based Regency Electronics produced the original transistor radio, Sony was the first to recognize the gadget's consumer appeal and to successfully market a model built entirely from its own components.

Sony later refined its original TR-55 -- which debuted in 1955 -- into the "pocket-sized" TR-63 and TR-610 models of 1968, which quickly turned into global sensations and helped Sony gain a crucial foothold in the European and American markets. Sony sold 500,000 TR-63 units worldwide, an accomplishment some attribute to its clever marketing tactics: Sony salesmen tried to convince customers that the TR-63 transistor radio was truly pocket-sized by wearing shirts with larger-than-average pockets.
NEXT: Hit: Trinitron
Last updated June 25 2009: 9:42 AM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all RSS FEEDS (close)
More Galleries
5 biggest share buybacks of 2014 Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.