2 of 5
BACKNEXT
Google and Yahoo, meet Bing
Google continued to dominate online search in the first half of the year.

As of May, Google maintained a 65% share of online search, up 2 percentage points from the start of the year, according to comScore. Yahoo, on the other hand, slipped 0.9 points to 20.1% and Microsoft lost a half point to just 8% of the search market.

And then along came Bing, which debuted in early June. Microsoft's new ballyhooed search engine immediately stole market share from its competitors, climbing to a 16.7% share just two weeks after its release, comScore said.

Though experts don't expect that huge jump to last, most think that Bing will begin to chip away at Google's dominance and perhaps challenge Yahoo's second-place status in the second half of the year.

"Bing, in terms of interaction design, is a leap forward," said Susan Feldman, search engine analyst at IDC. "I think it will gain market share, but that depends mostly on Microsoft's marketing as opposed to its technology. It's easy to switch, but hard to get people to change their habits."

To really challenge Google, some say Microsoft will need to partner with Yahoo -- a back-and-forth dance that has never materialized but one both companies have said they are receptive to.

Sandeep Aggarwal, senior Internet research analyst with Collins Stewart LLC, said he expects a Microsoft-Yahoo search deal to be reached by the time the companies report their quarterly results in late July.

NEXT: BlackBerrys, and iPhones and Pres, oh my!
Last updated July 02 2009: 3:59 PM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
A sampling of beers being made with traditional Latin flavors A small but growing number of craft breweries are including passion fruit, Mexican cinnamon and other traditional Latin flavors. More
Bubble Trouble? 5 pricey stocks Talk of a stock market bubble is growing louder. These stocks are some of the priciest in the S&P 500. More
5 bold ideas from hedge fund titans Hedge fund managers revealed some of their big investment predictions at the CNBC Institutional Investor Delivering Alpha conference this week. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.