Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 6
BACKNEXT
Jumptap
Jumptap
What it is: Jumptap is a mobile advertising company that targets users with contextual ads.

Why Google should buy it: Google acquired AdMob, a rival mobile ad company, in November, and the move was widely praised as Google makes a big push into mobile. Like AdMob, Jumptap would offer Google its own array of international advertising and publishing partners. It could hurt rival Microsoft, which analysts say is in danger of missing the boat on mobile. Since most analysts view mobile phones as the next frontier for Web browsing and advertising, Google could use its muscle to corner the market before it explodes.

Why Google shouldn't buy it: The AdMob purchase hasn't been approved yet, and it is already facing some heat from government regulators. Buying up another big mobile advertising firm would probably raise more eyebrows in Washington.

Will it happen? Don't bet the house, but it could happen. With Google acquiring AdMob, a deal with Jumptap is a little less likely, but putting a nail in Microsoft's mobile coffin would give Google's board room a big reason to smile.

NEXT: Yelp
Last updated January 02 2010: 8:02 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
Most valuable car collection ever auctioned In total, the 'Pinnacle Portfolio' is the most valuable group of cars from one collection ever sold in a single auction. More
This is how far robots have come since the 1930s Are robots catching up to humans? Yes. Should we be scared? Find out! More
The median home price is $236,000. Here's what that buys you The median home price climbed to $236,400 in June, according to the National Association of Realtors. Here's what that will buy you across the United States. More

Special Offer