Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

5 of 6
BACKNEXT
Cellfire
Cellfire
What it is: Cellfire is a digital coupons company that allows users to access coupons on their mobile phones based on their location.

Why Google should buy it: Digital coupons aren't so different than the text ads that Google displays on its search results pages that offer deals and discounts. A deal for Cellfire could help Google's advertising partners bring their marketing tools to the physical world of supermarkets and stores. That could be a good deal for Google, its partners, and consumers.

Why Google shouldn't buy it: Digital coupons are cool, but not everyone is embracing them. Procter & Gamble recently ended what it called a digital coupon "experiment," and other advertisers and companies have yet to sign on.

Will it happen? Seems like it. If digital coupons take off, Google could strike advertising gold with a company like Cellfire. If not, it probably won't need to invest too much to buy it.

NEXT: Yandex
Last updated January 02 2010: 8:02 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More
The 7 biggest investment mistakes celebrities make From betting too heavily on real estate to overestimating future earnings, here are 7 of the most common money mistakes that celebrities make. More
Cotton candy, toothpicks, pet gel -- these products are all made from marijuana Legal cannabis, an estimated $5.4 billion industry, is drawing in entrepreneurs with a variety of innovative products -- from skin patches to pain relief gel for pets. More

Special Offer