5 of 6
BACKNEXT
Cellfire
Cellfire
What it is: Cellfire is a digital coupons company that allows users to access coupons on their mobile phones based on their location.

Why Google should buy it: Digital coupons aren't so different than the text ads that Google displays on its search results pages that offer deals and discounts. A deal for Cellfire could help Google's advertising partners bring their marketing tools to the physical world of supermarkets and stores. That could be a good deal for Google, its partners, and consumers.

Why Google shouldn't buy it: Digital coupons are cool, but not everyone is embracing them. Procter & Gamble recently ended what it called a digital coupon "experiment," and other advertisers and companies have yet to sign on.

Will it happen? Seems like it. If digital coupons take off, Google could strike advertising gold with a company like Cellfire. If not, it probably won't need to invest too much to buy it.

NEXT: Yandex
Last updated January 02 2010: 8:02 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
7 quirky luxury products for the super rich Take a look at some of the most unusual luxury products being marketed to the top 1% in Monaco, including a rotating sunbed, hand-made wooden skis and fur coats for dogs. More
Five things to know about Putin's Russia An economic crisis, Western sanctions and a comeback currency: What's going on in Russia? More
9 up-and-coming collectible cars They're relatively cheap now but these models have already caught collectors' eyes and are expected to increase in value in years to come More

Special Offer