5 of 6
BACKNEXT
Cellfire
Cellfire
What it is: Cellfire is a digital coupons company that allows users to access coupons on their mobile phones based on their location.

Why Google should buy it: Digital coupons aren't so different than the text ads that Google displays on its search results pages that offer deals and discounts. A deal for Cellfire could help Google's advertising partners bring their marketing tools to the physical world of supermarkets and stores. That could be a good deal for Google, its partners, and consumers.

Why Google shouldn't buy it: Digital coupons are cool, but not everyone is embracing them. Procter & Gamble recently ended what it called a digital coupon "experiment," and other advertisers and companies have yet to sign on.

Will it happen? Seems like it. If digital coupons take off, Google could strike advertising gold with a company like Cellfire. If not, it probably won't need to invest too much to buy it.

NEXT: Yandex
Last updated January 02 2010: 8:02 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
Some Converse copycats cost big bucks A few bargain brands got swept up in Chuck Taylor's net, but others cost a pretty penny. More
Urban infrastructure gets a second life Railroad beds become parks, power plants become aquariums and slaughterhouses are now art centers as an industrial past turns people-centric. More
Boomtown moms From working mothers raising their kids in RVs to stay-at-home moms who spend their days organizing events for the Oil Wives club, meet the moms of North Dakota's oil boom. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.