Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

4 of 4
BACKNEXT
Pricing
Pricing
In a curious marketing twist, Ford will actually be charging slightly more for the less-powerful, turbocharged four-cylinder engine in the new Explorer.

Until now, such a move would have been unthinkable [but] Ford believes car buyers are ready to pay more for better fuel economy. The company is also betting that customers understand that technology -- like direct fuel injection and turbocharging -- costs money.

Besides, the extra charge will be relatively small, Ford executives say. Final pricing for the Explorer has not yet been announced.

NEXT

Last updated July 27 2010: 8:17 AM ET
More Galleries
The best gadget gifts for 2017 A holiday gift guide for anyone who wants to spread some techie joy. More
14 awesome toys for the holiday wish list From a DIY Star Wars Droid to a new Hatchimals toy and interactive Fingerlings, these products are worthy of a coveted spot on holiday wish lists. More
11 tasty treats to bring back from a business trip Nothing is as crowd-pleasing or pragmatic as edible souvenirs. We've found foodie gifts that are both delicious and distinguished in 11 popular business destinations. More

Special Offer