4 of 4
BACKNEXT
Pricing
Pricing
In a curious marketing twist, Ford will actually be charging slightly more for the less-powerful, turbocharged four-cylinder engine in the new Explorer.

Until now, such a move would have been unthinkable [but] Ford believes car buyers are ready to pay more for better fuel economy. The company is also betting that customers understand that technology -- like direct fuel injection and turbocharging -- costs money.

Besides, the extra charge will be relatively small, Ford executives say. Final pricing for the Explorer has not yet been announced.

NEXT

Last updated July 27 2010: 8:17 AM ET
More Galleries
17 cool gadgets that tease the future Smart telescopes, surveillance for dogs, an electric roadster and more from CES 2018. More
These 12 airplane beds let you really sleep on a flight For the price of a premium class ticket, you may just get a space that's comfortable, private, and quiet enough to ensure a good rest. More
CES 2018 kicks off with oddball gadgets The biggest tech show of the year opened with a collection of quirky gadgets. More

Special Offer