3 of 15
BACKNEXT
Indra K. Nooyi
Indra K. Nooyi
Title: Chairman and CEO
Company: PepsiCo
Fortune 500 rank: 50
Age: 52
Compensation: $15.8 million

In a climate of sluggish consumer spending, PepsiCo is giving off vibes that are downright bubbly. That's because CEO Indra Nooyi has spent the recession doggedly pushing Pepsi brands.

Her efforts have produced mixed results though. The first half of 2009 brought two costly marketing flops. First, O.J. traditionalists railed against a rehaul of Tropicana packaging. Then, a marketing push to reverse flagging Gatorade sales failed -- and the sports drink's struggles cost PepsiCo an overall drop in sales. But Nooyi has also pressed on with bold promotional gambles, like eschewing a Super Bowl ad for the first time in 23 years and allocating $20 million to a Facebook-based ad effort.

Nooyi, who's been CEO since 2006, also latched on to Michelle Obama's quest to combat child obesity, vowing to pull soda from schools in 200 countries by 2012 and agreeing to move nutritional information to the front of beverage containers by that same year.

NEXT: Irene B. Rosenfeld

Email | Print | Share
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
Last updated April 22 2010: 11:58 AM ET
Top 50 Wal-Mart knocks Exxon Mobil out of the No. 1 slot to rule the Fortune 500 again. Which other companies made the top 50 this year? More
They're hiring!These Fortune 100 employers have at least 200 openings each, totaling more than 60,000 jobs. What are they looking for in a new hire? More
The biggest losers Companies from Fannie Mae to RiteAid, and Citigroup to Sprint lost billions of dollars last year. Who lost the most? More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.