3 of 6
BACKNEXT
Michael White
Michael White
Company: DirectTV Group
Fortune 500 Rank: 116
CEO Start Date: January, 2010

Do you expect to hire more new employees in 2011 than you did in 2010?

Yes

What's the greatest challenge to growing your business in this current economy?

Absorbing programming cost increases and evolving our TV Everywhere model.

What's the greatest opportunity for your business in 2011?

Continued expansion in Latin America and growing DIERCTV Cinema (our Pay Per View movie platform)

What CEO -- past or present -- do you most admire and why?

Don Kendall, PepsiCo for his combination of strategic vision and savvy people skills.



NEXT: Roger Crandall
Last updated December 27 2010: 12:43 PM ET
More Galleries
5 biggest share buybacks of 2014
5 biggest share buybacks of 2014
Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots
10 horrifying corporate mascots
McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career
5 best cities to launch a career
The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More
Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.