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"I'm in town for a conference."
Why: Business travelers tend to rack up big bills for drinks and food.
"I've been a member of your loyalty program for five years."
Why: Hotels want to keep such customers happy, even if those customers don't actually stay at the place that often.
"My family is considering booking an upcoming reunion/ bar mitzvah/ wedding here."
Why: Multiple rooms later would more than offset a small price break now.
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