Darling of the gaming world -- and the corporate world, which wants to figure out gaming -- Zynga has 215 million monthly users, 30 million of whom on any given day log on to play FarmVille or Zynga's seven other games. To handle demand, Zynga is adding 1,000 servers a week -- and lots of working capital. This summer the company secured a nine-figure investment from Google and hundreds of millions more from venture players. Pincus predicts that Zynga's gaming environment -- which relies more on user pay than advertising -- will ultimately be the standard for future web enterprises.
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