Two years ago, Lundgren restructured Macy's from a decentralized chain of 400-plus stores into a cohesive nationwide brand by unifying core functions like buying and marketing, but maintaining regional merchandising teams that tailored inventory to local tastes (and sizes). This year he added a number of exclusive designer brands, including Material Girl from Madonna, Reaction by Kenneth Cole, and P. Diddy's Sean Jean label. The result: Macy's stock is up 49% this year -- twice the pace of the S&P Retail Index.
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