When scandals come, endorsements (usually) go. Here's a look at five stars who lost millions of dollars in the blink of an eye.
As the NFL investigated whether Vikings QB Brett Favre sent naked pics to a Jets employee's phone, we wondered if Wrangler would decide that the "Old Gunslinger" has lost his appeal. Endorsements tend to evaporate once trouble surfaces -- except at Nike, which has stuck with some of these athletes (it did drop Michael Vick for dog-fighting, but Vick went to jail). For now, Favre's Wrangler contract -- worth an estimated $1 million a year and featuring ads of him proudly wearing the brand -- remains. Wrangler says "the spots will continue to rotate."
NEXT: Tiger Woods
Last updated December 07 2010: 6:17 AM ET