When high-end designer Michael Graves teamed up with Target in 1999 to launch a line of affordable but stylish household items, little did he know he was about to kick off one of the biggest retail trends in recent memory. Other designer collaborations followed; soon even ultra-hip labels like Rodarte and Lanvin wanted in.
All told, more than 100 brands have gotten in on the high-low game, accomplishing with volume what had previously been done with selectivity -- all, the hope goes, without alienating the upscale consumer. Here are seven of the most notable partnerships.
By JP Mangalindan and Nin-Hai Tseng, writer-reporters