Four top executives decided to shed their identities for a week or two and take jobs on the front lines of their companies. Among the revelations: Doing an "easy" job turns out to be a lot harder than it looks.
In late September, CBS will air a new season of Undercover Boss. Executives from Chiquita Brands, DirecTV, Great Wolf Resorts, and NASCAR swapped pinstripes for overalls, dyed their hair, donned false IDs, and took jobs in kitchens, race pits, and lettuce fields, and on rooftops. Fortune recently gathered the four executives to discuss their experiences. Here are their stories.
NEXT: Fernando Aguirre