Secrets of an undercover boss

Four top executives decided to shed their identities for a week or two and take jobs on the front lines of their companies. Among the revelations: Doing an "easy" job turns out to be a lot harder than it looks.

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In late September, CBS will air a new season of Undercover Boss. Executives from Chiquita Brands, DirecTV, Great Wolf Resorts, and NASCAR swapped pinstripes for overalls, dyed their hair, donned false IDs, and took jobs in kitchens, race pits, and lettuce fields, and on rooftops. Fortune recently gathered the four executives to discuss their experiences. Here are their stories.

NEXT: Fernando Aguirre

Last updated September 22 2010: 10:28 AM ET

Why I became an 'Undercover Boss'

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Lessons learned from 'Undercover Boss'

• When good bosses go bad (and vice versa)

• Meet the CEO of the biggest company on Earth

• Intel's cultural anthropologist

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