Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

2 of 5
Stock trader jackets
Stock trader jackets
Peco President Peter Papageorge.

When a stock trader wants to look like a Wall Street hottie, he can pop up the collar on his flame-colored jacket. That's thanks to Peco, a Chicago company that since 1973 has made colorful jackets for traders who want to stand out on stock market floors.

"People would send us fabric -- bed sheets even," recalls second-generation owner and president Peter Papageorge. "Sometimes there was Disney-themed stuff. They'd send us all kinds of all crazy stuff."

But now, the rising dominance of electronic trading is turning the fashion item into a novelty instead of a necessity. Trading jackets, which previously accounted for Peco's entire business, now only make up about a quarter of the company's sales. Papageorge launched a restaurant uniform business, Culinary Classics, in 1993. Without that expanded product line, he says, Peco -- and its famed trading jackets -- would have disappeared.

NEXT: Sparklers

Email | Print | Share
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
LAST UPDATE: Apr 22 2010 | 8:13 AM ET
More Galleries
5 startups that are reimagining the world Bricks that grow from microorganisms, household garbage turned into art, three-wheeled bike-cars -- these startups are redefining urban living. More
Blue collar entrepreneurs These five entrepreneurs took their blue collar experience and used it to launch innovative businesses. More
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More