The crowd seemed particularly excited about Apple's foray into e-books. Its new iBook store will compete with Amazon and Barnes and Noble. Five publishers are on board; Penguin, Macmillan, Simon & Schuster, Harper Collins and Hachette. It's clearly a shot across the bow for the Kindle.
The iBook app lets readers view digital books horizontally, with a view of two pages, or vertically to see one larger page.