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Going after the Kindle
The crowd seemed particularly excited about Apple's foray into e-books. Its new iBook store will compete with Amazon and Barnes and Noble. Five publishers are on board; Penguin, Macmillan, Simon & Schuster, Harper Collins and Hachette. It's clearly a shot across the bow for the Kindle.

The iBook app lets readers view digital books horizontally, with a view of two pages, or vertically to see one larger page.

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Last updated January 28 2010: 11:29 AM ET
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