3 of 10
BACKNEXT
eToys.com
eToys.com
When eToys.com shares hit a high of $84.35 in October 1999, who could have guessed that just 16 months later, the company would warn investors that its stock was "worthless?"

The online toy retailer was founded in 1997 and quickly became one of the most visited Web sites for holiday shopping. It spent tens of millions of dollars on marketing campaigns and partnerships as it jockeyed for position with other retailers like Toysrus.com, Amazon.com and Walmart.com. But eToys just couldn't keep up.

After reporting a $74.5 million loss in the last quarter of 2000, the company said it had just enough cash to last until March 31, but after that it would require "an additional, substantial capital infusion."

It never found a white knight. Citing debt of $247 million, eToys said in February 2001 it had no alternative but to file for bankruptcy.

The site was bought out of bankruptcy by KB Toys, which later filed for bankruptcy itself. But eToys.com lives on, hoping the third time's a charm.

NEXT: GeoCities
Last updated March 10 2010: 9:38 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
A cheapskate's guide to tech From ebooks to phone service, here are some tips for living your digital life on the cheap. More
2015 Mustang's asphalt-peeling power goes modern The new Ford Mustang has been upgraded and updated to compete globally - but never fear, it's still a monster. More
15 top executives with $1 salaries Some CEOs and founders agree to salaries of just $1 a year. But once goodies like bonuses and stock options are added in, some of those executives end up taking home many millions of dollars a year. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.