Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 10
BACKNEXT
eToys.com
eToys.com
When eToys.com shares hit a high of $84.35 in October 1999, who could have guessed that just 16 months later, the company would warn investors that its stock was "worthless?"

The online toy retailer was founded in 1997 and quickly became one of the most visited Web sites for holiday shopping. It spent tens of millions of dollars on marketing campaigns and partnerships as it jockeyed for position with other retailers like Toysrus.com, Amazon.com and Walmart.com. But eToys just couldn't keep up.

After reporting a $74.5 million loss in the last quarter of 2000, the company said it had just enough cash to last until March 31, but after that it would require "an additional, substantial capital infusion."

It never found a white knight. Citing debt of $247 million, eToys said in February 2001 it had no alternative but to file for bankruptcy.

The site was bought out of bankruptcy by KB Toys, which later filed for bankruptcy itself. But eToys.com lives on, hoping the third time's a charm.

NEXT: GeoCities
Last updated March 10 2010: 9:38 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
The stock market's wild week in 6 pictures It was the wildest week in stocks in recent memory. Here's photos and CNNMoney's tweets of reactions to the panicked selling on Monday and Tuesday, which gave way to a mad buying scramble on Wednesday and Thursday. And then...a selloff on Friday again. More
How New Orleans is learning to live with water After Hurricane Katrina, the city of New Orleans had to reinvent the way it manages water and protects itself from future storms. More
Your degree will earn you the most from these colleges Art majors can make big bucks, too. Find out which school has the highest paid grads in your major. More

Special Offer