The smartest people in tech

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CEO runner-up: Jeff Bezos

• How we chose the smartest people in tech

CEO, Amazon

Jeff Bezos never stops innovating. Bezos launched Amazon as an online bookstore in 1994, then turned it into a massive virtual mall open to other vendors' wares. Now he's done the same with Amazon's cloud computing services, which let customers rent data storage and computing power from Amazon. Then there's the Kindle, which has helped redefine the very concept of the book. Though the company hasn't disclosed the number of Kindle users, its eBook selection has grown tenfold to 600,000. And while the iPad is getting all the eReader love these days, Bezos got there first, and virtually every iPad review compares Steve Jobs' tablet to Bezos' device. --JP Mangalindan

NEXT: CEO runner-up: Mitch Gold

Last updated July 09 2010: 1:19 PM ET

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