Bowman likes to say his company has been blessed with great content -- namely baseball. But this media executive has been especially savvy about getting the American pastime out to the masses. MLB.com broke ground in 2002 when it streamed a game online for the first time, and had the foresight to get into the wireless space early. Bowman, 55, has carefully avoided the pitfalls of a one-size-fits-all device model for content and made sure MLB.com was one of the first on the iPhone and iPad. "If it takes a battery or plug, we'd better be there," he told Fortune. Now the company is using its powerful back-end operations to run live-event streaming for CBS and ESPN. He says we can expect more partnerships like those going forward. --B.K.
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Last updated July 09 2010: 1:19 PM ET