3 of 6
BACKNEXT
Buy a Toyota? Wouldn't think of it
Buy a Toyota? Wouldn't think of it
Compared to the prior three years -- especially 2008, when record gas prices played into Toyota's reputation for fuel economy -- fewer customers are considering buying Toyota vehicles, according to Kelley Blue Book.

Clearly, Toyota's recall crisis had an impact. Toyota "purchase consideration" tailed off at the end of 2009, as issues with gas pedals and alleged unintended acceleration began to surface.

Purchase consideration rose again in 2010, after Toyota launched an aggressive incentive campaign following it's string of recalls and factory closings. But incentives weren't enough. The number of people considering buying a Toyota is slipping again.

A big part of the problem may be the lack of any exciting new models in Toyota showrooms, Kelley Blue Book editorial director Jack Nerad said.

While consideration may be off, Toyota says its mainstream Toyota brand remains the most-often considered car brand in the industry.



NEXT: Low, low financing!
Last updated January 18 2011: 3:29 PM ET
Find Your Next Car
More Galleries
15 top executives with $1 salaries Some CEOs and founders agree to salaries of just $1 a year. But once goodies like bonuses and stock options are added in, some of those executives end up taking home many millions of dollars a year. More
Mercedes SL65 AMG: 621 horses of topless power Turn heads as you blow by traffic in this roadster convertible from Mercedes. More
Where the middle class is most unequal CNNMoney looks at the five states with the biggest differences in middle class incomes. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.