Toyota Tundra
 Toyota Tundra
Toyota put all its brains and brawn behind the second generation Tundra that it launched in 2006, surveying buyers for wanted features and building a dedicated assembly plant in San Antonio. For all that, it has been unable to convince Ford and Chevy truck owners to switch. The recession and Toyota's recall crisis haven't helped. The Texas plant has the capacity to build 200,000 trucks a year, but Toyota only sold 93,309 in 2010. Sales look a little better this year, but Tundra is in no danger of dethroning the F-150 or Chevy Silverado.

Last updated June 03 2011: 9:20 AM ET
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