4 of 7
BACKNEXT
The good: Staples Center
The good: Staples Center
The local angle isn't always necessary to be successful, says AEG's Goldstein. Take the Staples Center in Los Angeles, which he also considers one of his company's most successful deals.

It helps that the Staples Center is home to the Lakers, which has been among the best teams in the league since the center first opened in 2009.

Even though Staples' headquarters is far away in Massachusetts, the company has been a "true partner" in all aspects of building the center, Goldstein says.

Getting in early on a beloved team helps, says Neely, as does the fact that Staples isn't a polarizing brand -- most consumers come into the center with no preconceived notions about it, so it borrows some prestige from the tenants.

The arena is also home to the Los Angeles Clippers, whose record hasn't been quite as sterling, but no one is going to blame an office supply company for a basketball team's fourth quarter failures.



NEXT: The bad: Citi Field
Last updated March 30 2011: 2:36 PM ET
Controller-free everything Motion-sensing technology is moving beyond video games and into the real world. More
Meet Groupon's groupiesBeing the biggest daily deals site in the U.S. today means the inevitable onslaught of copycats, including Facebook's expanded Deals offerings. From LivingSocial to Yipit, a roundup of some of the most notable daily deal sites out there, proving that imitation remains the best form of flattery. More
Inside the NFL's $9.3 billion money machine As NFL owners and players fight over professional football's amazing riches, Fortune and Sports Illustrated teamed up to crunch the numbers for an unprecedented look at the game's GFP (gross football product). More
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.