A well loved brand name on a shiny new building can be a big hit in town, but what happens when naming rights deals -- or the companies doing the naming -- go sour?
But naming a stadium doesn't pay off every time. When it works, it can put a previously staid brand's name on the tongues of everyone from rock concert-goers to political conventioneers. When it doesn't, it can wind up being an expensive public relations mess.
Here are some examples of stadium names that worked out great and some that flopped.
NEXT: The good: O2 Arena