26. Fabrizio Freda
26. Fabrizio Freda
President and CEO, Estée Lauder Companies

P&G veteran Freda is the first outsider to head the international cosmetics giant, where the Lauder family still controls 86% of voting shares. While the luxury cosmetics market is highly competitive, Freda has had a strong year, posting 16% sales growth and more than 46% profit growth driven in part by his cost-cutting efforts. Estée Lauder's future looks bright in markets like China, where Freda has been busy launching stores and expanding the company's e-commerce operation.

By Richard McGill Murphy, contributor @FortuneMagazine - Last updated November 17 2011: 5:58 PM ET
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