Bulcke is a 31-year Nestlé veteran who became CEO of the Swiss food giant in April 2008, just as the wheels were coming off the global economy. Last year Bulcke boosted Nestlé's underlying earnings by 10.3% on a constant currency basis, despite soaring food commodity costs. Bulcke's strategy: hyper-efficient operations combined with an increased emphasis on upscale, highly profitable products like its Nespresso line of single-serve espresso capsules and coffee machines.
He rescued the coffee chain. It had record financial results this year. Now the CEO is on a campaign to save the country from its politicians. Here's how he blends capitalism and activism.
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