Natura
Ideal: Natura exists to promote well-being and strengthen relationships.

Brazil's largest cosmetics company got that way by circumventing retailers and taking its products straight to customers. The Natura model is similar to Avon's, although it overtook the cosmetics giant in Brazil in 2005.

The company places a premium on personal relationships between customers and its mostly female sales staff. Natura furthers its ideal by voluntarily "greening" many of its products. The company's motto is "well being and being well." Natura is now said to be eyeing international expansion, including a U.S. entry. Avon better watch out.


By Anne VanderMey @FortuneMagazine - Last updated December 08 2011: 5:39 AM ET
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