Ideal: Natura exists to promote well-being and strengthen relationships.

Brazil's largest cosmetics company got that way by circumventing retailers and taking its products straight to customers. The Natura model is similar to Avon's, although it overtook the cosmetics giant in Brazil in 2005.

The company places a premium on personal relationships between customers and its mostly female sales staff. Natura furthers its ideal by voluntarily "greening" many of its products. The company's motto is "well being and being well." Natura is now said to be eyeing international expansion, including a U.S. entry. Avon better watch out.

By Anne VanderMey @FortuneMagazine - Last updated December 08 2011: 5:39 AM ET
Join the Conversation
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.