14 of 20
BACKNEXT
Mercedes unveiling
Mercedes unveiling
Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz's patent on what is generally credited as being the first automobile.

"Mercedes Benz pioneered the automobile," said Steve Cannon, vice president of marketing for Mercedes Benz USA. "There's a lot of people out there who think that Ford invented the automobile, but they invented mass production."

Mercedes is rolling out as many as five new models this year, and two of them will be unveiled in the 60-second spot.



NEXT: Doggie digs Doritos
Last updated February 04 2011: 9:27 AM ET
More Galleries
Star Trek technology that we use today With the death of Leonard Nimoy, the actor who played Star Trek's Spock, we remember his character's legacy: The technology we use every day. More
Zombie brands with a second life Where you can still get an Ionic Breeze air freshener. The Sharper Image and five other bankrupt brands still walk among the living, sort of. More
4 trends popping up in high-end kitchens Here's what luxury homeowners are adding to their kitchens. More

Special Offer