14 of 20
BACKNEXT
Mercedes unveiling
Mercedes unveiling
Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz's patent on what is generally credited as being the first automobile.

"Mercedes Benz pioneered the automobile," said Steve Cannon, vice president of marketing for Mercedes Benz USA. "There's a lot of people out there who think that Ford invented the automobile, but they invented mass production."

Mercedes is rolling out as many as five new models this year, and two of them will be unveiled in the 60-second spot.



NEXT: Doggie digs Doritos
Last updated February 04 2011: 9:27 AM ET
More Galleries
Here are the 20 most ticketed cars in America The racy Subaru WRX tops the list, but some of the other ticket magnets will surprise you. More
Lamborghini to unveil 910 horsepower plug-in hybrid The Lamborghini Asterion concept car will have a V10 engine and three electric motors. More
The weapons of The Walking Dead Zombies are fiction, but the weapons on The Walking Dead are real. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.