15 of 20
Doggie digs Doritos
Doggie digs Doritos
Pepsi, the maker of Doritos, is again leaving its Super Bowl ads for both the snack chip and the soda in the hands of its fans. The company has invited anybody who's game to create and submit their own ad, and football fans can vote for their favorite at www.crashthesuperbowl.com.

The winners take home $25,000 -- or a whopping $1 million if the spot tops USA Today's Super Bowl Ad Meter, which uses a live panel to rate the evening's ads. One of the most popular picks stars a pug with an unstoppable desire for Doritos.

NEXT: Pepsi Torpedo
Last updated February 04 2011: 9:27 AM ET
More Galleries
17 cool gadgets that tease the future Smart telescopes, surveillance for dogs, an electric roadster and more from CES 2018. More
These 12 airplane beds let you really sleep on a flight For the price of a premium class ticket, you may just get a space that's comfortable, private, and quiet enough to ensure a good rest. More
CES 2018 kicks off with oddball gadgets The biggest tech show of the year opened with a collection of quirky gadgets. More

Special Offer