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Kia's epic ride
Kia's epic ride
Kia Motors America, which debuted its first ad during last year's big game, is returning to the Super Bowl. The 60-second spot, called "One Epic Ride," coincides with the roll-out of the new Optima sedan.

Kia's ad depicts "people across space and time," including aliens, going to great lengths to steal the car from each other.

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Last updated February 04 2011: 9:27 AM ET
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