Most airlines are still just testing the waters with their social media initiatives. But Southwest's already figured something out -- they're the first airline with over 1 million fans on their Facebook fan page.
Maybe it's the Nuts About Southwest blog (Happy 5th birthday), their Luv campaign that launched on Twitter, or whatever catchy promotional phrases they've blasted across the Internet, but their small but growing social media team has earned airline bragging rights. With one person dedicated to Twitter and one dedicated to Facebook, they've managed pretty well thus far without a room full of social media gurus.
The fans and followers Southwest attracts ultimately become field reporters who submit feedback on travel experiences, weather conditions, and other real-time information.
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