Chrysler touted its hometown pride with "Imported from Detroit" TV ads, but the embattled automaker iced some of those warm feelings in an errant tweet in March.
The post went out on Chrysler's Twitter account: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f---ng drive." Except, you know, with the full f-word.
Scores of incensed Twitter users retweeted the line, which was quickly deleted. Chrysler tweeted an apology, and later said on its blog that the "inappropriate comment" had been posted by an employee at New Media Strategies, its social media agency. Chrysler said the person had been "terminated," and separately announced that it would not renew its contract with NMS.
The fired NMS employee, Scott Bartosiewicz, gave an interview to a local ABC affiliate and blamed a bug in Twitter app TweetDeck. Mere weeks later, Bartosiewicz landed a new job overseeing a blog and social media accounts for a local festival sponsored by Ford. -- Julianne Pepitone
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