5 Oscar-worthy product placements

The right product in the right movie can mean big bucks for the right company.

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And the award goes to...

It's that time -- and we're watching not only the beautiful dresses but also the products with prominent cameos. A surprise: None of the makers of the items showcased in the following nominated films paid for placement. Appropriate scene-setting, it seems, trumps economic opportunity. "Brands can add authenticity to the film product," says Mark Owens, president of product-placement firm Norm Marshall & Associates. So does an Oscar.

By Alex Konrad, contributor

NEXT: The Fighter

Last updated February 25 2011: 5:44 AM ET

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