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The steady seven

Jim Collins's and Morten T. Hansen's "10X" companies outperformed their industries by a wide margin. Here's how they did it.

Amgen
Amgen
Amgen CEO Kevin Sharer
Not the most innovative biotech firm, but combination of creativity and discipline led it to outperform its industry from 1980 to 2002.


By Geoff Colvin, senior-editor-at-large - Last updated September 30 2011: 5:27 AM ET
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How to manage through chaos

It's one thing to rise to greatness. It's another to do so in a time of upheaval, disruption, and economic turmoil (hello, 2011). How do some companies do it? Management guru Jim Collins shares the answers for the first time.