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1950: "Dunkin' Donuts!" said Bill, who was unsatisfied with the name Open Kettle. "That's what you do with a doughnut -- you dunk it."

Last updated September 07 2011: 6:16 AM ET
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13 startup stars on the verge of an IPO

They are those small, innovative companies looking to cash in. Fortune spotlights a baker's dozen that show lots of promise.