Launched the model of massive research into paired-company comparisons (IBM vs. Burroughs, for example) and memorably named, widely applicable management principles.
Lasting concepts: BHAGs (big, hairy, audacious goals), the genius of "and," clockbuilding not time telling.
It's one thing to rise to greatness. It's another to do so in a time of upheaval, disruption, and economic turmoil (hello, 2011). How do some companies do it? Management guru Jim Collins shares the answers for the first time.
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