The Sales Star
The Sales Star
Photographed with twin daughters Taylor and Kennedy, age 9, and dogs Thumper and Lola at her home in Montclair, N.J.
Carolyn Everson, 39
VP, Global marketing solutions, Facebook

Everson was nine months into a new stint as global head of ad sales at Microsoft when Sheryl Sandberg came calling. Would she leave to take a similar role at Facebook? Everson jumped. She now runs the social-networking site's ad business from New York. Her secret? Don't sweat the small stuff. "My twins were born at 27 weeks and had a 30% chance of survival," she says. "When you go through something like that, you try to have a healthy perspective on life."

Last updated October 24 2011: 2:32 PM ET
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