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Become a goat herder
Become a goat herder
Issuer: American Express

Most people use their rewards on things like travel, computers or gift cards. But one American Express rewards customer opted to cash in points to purchase his very own goat herd through the bank's Create Your Reward option.

This option, part of the issuer's rewards program, lets members use points they've accrued for rewards of their choice.

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Last updated April 25 2011: 11:48 AM ET
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