The actor/comedian known for his role in the Ghostbusters movies, is now chasing spirits of a different kind.
His vision: To create a purer vodka, free of additives like sugar, glycerin or citrus oil.
So he partnered with manufacturer Newfoundland Liquor Corp. in 2008 and created Crystal Head Vodka. Made with water from a deep aquifer in Newfoundland, Canada, the vodka is filtered through Herkimer diamonds.
Newfoundland distributes the vodka, which is sold in a distinctive, clear skull-shaped bottle.
What started as a 5,000-case project using start-up capital of $600,000, has now surpassed the one-million bottle mark. Total sales exceed $55 million.
''Crystal Head Vodka was launched to restore traditional vodka making,'' said Aykroyd, 58. ''We were tired of the fake, viscous texture and perfume smell found in many vodkas.''
Russell Simmons, in his new book, 'Super Rich,' says spiritual enlightenment is the path to small business success. More
|Burger King is still shopping its 'burger merger' idea|
|And Tesla's new Model X will cost you ... a lot|
|Beijing won't be bringing out its stimulus bazooka|
|China plays hard to get with Russia|
|Harris Faulkner, Fox News anchor, sues toy company over 'demeaning plastic rodent' doll|