About the business:
After leaving a failed dot-com business in 2002, Will Weaver and Clint Smith decided to build a new company that was more than just a "cool" idea. They came up with Emma, which is an abbreviation of email marketing, which is what the company provides to small and mid-size businesses, nonprofits, and agencies.
Emma's revenue was negatively hit by the recession, but its losses were offset by the many new accounts it opened for clients looking to move away from larger, more expensive systems to cheaper email marketing solutions. More than 30,000 organizations around the world use Emma to power their email campaigns and surveys.
--By Eno Alfred and Rachel Hitch
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