$400 blender
$400 blender
Company : BlendTec
Headquarters: Orem, Utah
Website : www.blendtec.com

The videos of a genial-looking old man grinning as a blender pulverizes an iPhone into dust are popular on YouTube. Of course, BlendTec's product line is good for more than just destroying electronics. The blender not only makes smoothies and margaritas, but soup, juice, peanut butter, and even grind flour from grain.

Sales are "record-breaking," with 40% growth each of the past two years, said marketing manager Spencer Taggart. The company is adding another 100,000 square feet of manufacturing space to its Orem, Utah-based plant and plans to grow staff by about 50% in the next six months.

Why purchase a blender that costs roughly 10 times what the big box store sells? "People want to live a healthy lifestyle," Taggart said.

"When you throw carrots and strawberries and kale and oatmeal in a [cheap] blender you are going to get a chunky mess that tastes like crap, and the blender will break. With the Blendtec you could do that every day for the rest of your life."

"I rarely chew anymore," he added.


Last updated August 23 2011: 11:14 AM ET
Join the Conversation
6 hot dorm-room startups

These budding entrepreneurs didn't have to wait for an MBA to get down to business.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.