You paid what?!?

If people are tightening their purse strings, these 10 businesses wouldn't know. Their bestsellers have jaw-dropping price tags and plenty of buyers.

You paid what?!?
You paid what?!?

What recession?

Even with the crazy swings in the stock market, gloomy economic forecasts and beyond embarrassing government and consumer debt, Americans still can't resist the luxe.

And while many companies are scrambling to heavily discount their inventory to attract customers, the following 10 small businesses are selling products with astonishingly expensive price tags. Perhaps even more astonishing is that these products -- which include a $250 chocolate and a $40 bar of soap -- are flying off the shelves.

Eat your heart out Wal-Mart and McDonald's.

Paying through the nose is the new black.

By Rachel Kaufman, contributing writer - Last updated August 23 2011: 11:14 AM ET
Join the Conversation
6 hot dorm-room startups

These budding entrepreneurs didn't have to wait for an MBA to get down to business.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.