Until recently, making things better, faster, and cheaper was the secret to growth. But with supply outstripping demand, companies have to identify the most profitable customers. This book will tell you how to slice up your market into the richest sub-niches -- called "profit pools." For example: One dog-food maker targets ads toward people who run and bike with their pooches. Apparently, those owners are more willing to buy pricier pet food.
You can't control the economy, but you can control what you spend on your company.
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