Aesch tells how he transformed a money-pit transportation authority in Rochester, N.Y. Beyond cheering his fight against inertia, you'll come away with a few lessons. Aesch dumped a subsidy to a bus route that served the Rochester Institute of Technology, a politically risky move. RIT, wanting the route back, worked with the city, and Aesch managed to generate twice the revenue from that same route. This book gave me hope. Help us all and buy 20 copies to hand out to your local officials.
You can't control the economy, but you can control what you spend on your company.
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