12 entrepreneurs reinventing health care

These 12 startups are working to make medical care more affordable and efficient -- a change that could save billions of dollars and save lives.

Brighter.com
Brighter.com
Jake Winebaum

Most dental patients have no idea what various procedures cost, what percentage their insurance covers -- if they have dental insurance-- and why prices are so high, says Brighter.com CEO and founder Jake Winebaum. His company lets consumers compare dentists by price and reputation.

A survey of 1,000 people done by Brighter.com in June showed that a third of those without dental insurance have been to a dentist once or less in the last decade. In the dental care arena, says Winebaum, "there is no pricing transparency and no negotiating leverage."

Brighter has raised $13 million in venture capital, has 20 employees at its Santa Monica headquarters, and includes 25,000 dentists in its network of providers. Users who take out a Brighter subscription -- Winebaum likens the model to Costco's -- get access to its network of dentist at discounted prices, giving them the negotiating power of a group, with or without dental insurance. The company's plans start at $79 per year.


By Eilene Zimmerman @CNNMoney - Last updated January 19 2012: 12:43 PM ET
Join the Conversation
A $1 million business built on trash

It's the ultimate supply chain: Collect trash, compost it, and sell it back to the same businesses that threw it away.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.