5 slick ways to market your small business

If you want to grow your company in 2012, think a little bit different.

1. Find new ways to do 'free'
To attract small businesses to its new software, tech company Atlassian knew it had to offer something more intriguing than a free trial. Instead it gave very small firms use of the product for $10 and promised to donate that money to a global literacy charity -- inspiring many mentions on Facebook and Twitter. Since making the offer in 2009, it has raised $1.5 million for the charity, Room to Read. And it's sold about $8 million in products to customers trading up from the $10 package.


By Verne Harnish, contributor @FortuneMagazine - Last updated December 06 2011: 6:02 AM ET
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