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4. Explore social network niches
Answering questions on LinkedIn isn't the only way to attract prospects online. Candyce Edelen, founder of PropelGrowth, a New York City marketing firm focused on clients involved in capital markets, says that participating in specialized web communities -- like the trade site TabbFORUM, where she publishes commentary -- has helped her raise her profile among prospects. The firm saw revenue growth of 97% from 2009 to 2010.


By Verne Harnish, contributor @FortuneMagazine - Last updated December 06 2011: 6:02 AM ET
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5 business books you can really use

Tired of reading the same old advice? Here are a few books that can actually help you run your business.