6 painful social media screwups

Corporate America has been trying to embrace social media, but companies don't always get it right. These six big names got tangled in public snafus.

1 of 6
BACKNEXT
Chrysler drops the F-bomb
Chrysler drops the F-bomb

Big Auto is the industrial core of Motor City, and post-bankruptcy Chrysler showed its hometown pride with a splashy Super Bowl ad called "Imported from Detroit."

But the warm and fuzzy feelings iced over fast after an errant tweet last month from Chrysler's Twitter account: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f---ng drive." Except, you know, with the full f-word.

Scores of incensed Twitter users retweeted the post, which was quickly deleted. Chrysler quickly sent out a mea culpa tweet: "Our apologies - our account was compromised earlier today. We are taking steps to resolve it."

Chrysler later said on its blog that the "inappropriate comment" had been posted by an employee at New Media Strategies, its social media agency. Chrysler did not name the employee, but said the person had been "terminated." Separately, the automaker announced that it would not renew its contract with NMS.

The fired NMS employee, Scott Bartosiewicz, outed himself by giving an interview to a local ABC affiliate. Bartosiewicz blamed a bug in third-party Twitter app TweetDeck.

Here's the twist: Mere weeks later, Bartosiewicz landed a new social media job -- with another automaker. He'll now oversee a blog and social media accounts for the Ford-sponsored Arts, Beats and Eats festival.


NEXT: Nestle's Facebook page gets oily
Last updated April 07 2011: 9:33 AM ET

Search for Jobs

More Galleries
10 things you'll love about Windows 10 There's a lot to like about Windows 10. Here are our favorite features in Microsoft's soon-to-be-released operating system. More
Warren Buffett's gone cold. How his top 10 stocks are doing The Oracle of Omaha is an investing legend. But several of Berkshire Hathaway's biggest investments are off to a lousy start in 2015. Will shareholders complain at the annual meeting in Omaha on Saturday? More
BMW's M235i doesn't compromise BMW's new M235i gives you the performance of an M car for a lot less money. More

Special Offer