6 of 6
BACKNEXT
Motrin offends mamas
Motrin offends mamas

Motrin's snafu came in a 2008 ad campaign, but social media fanned the flames of the resulting protest.

The ad focused on new mothers who carry their babies in slings. "Wearing your baby seems to be in fashion," the ad began, poking fun at the various babycarrier styles and complaining about the "ton of strain" that carriers place on mothers' backs. The final kicker: "Plus, it totally makes me look like an official mom."

Many mothers took offense at the idea of babycarrying as a fad or fashion statement. They flocked to Twitter, blogs and Facebook to express their discontent. Blogger Jessica Gottlieb launched the anti-Motrin hashtag #motrinmoms, which quickly became one of Twitter's trending topics. A Facebook user rallied troops with a boycott page: "Babywearing isn't painful. Boycott Motrin for saying it is."

In response to the backlash, McNeil, Motrin's parent company, posted an apology on Motrin.com: "We have heard your concerns about the ad. We are parents ourselves and take feedback from moms very seriously. We are in the process of removing this ad from all media."



More galleries
Last updated April 07 2011: 9:33 AM ET
More Galleries
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More
Hot stocks: 10 record breaking companies The S&P 500 is trading at all-time highs, and many well-known businesses are leading the charge. Time to buy or sell? More
My biggest retirement mistake Five CNNMoney readers share stories about saving that you can learn from. What they would do differently if they had another chance. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.