Web users already spend more time on Facebook than Google, and Facebook recently passed Google as the most-visited website on the Internet. Worried that people will increasingly rely on their Facebook friends to tell them where to go online rather than Google, the search engine tried its hand at the referral button game when it launched "Plus 1" in March.
By clicking the Plus 1 button, Google users can recommend links to their list of Google contacts when they search for related topics. Currently, the feature only appears in Google's search results, but it will soon make its way to third-party websites just like Facebook's Like button.
It's too early to tell whether Plus 1 will be a success, but Google said users have begun to report some advantages over Facebook's button.
"Plus 1 tells people you like something without spamming your friends," said Fred Vallaeys, product evangelist for Google's AdWords.
Euros, private investments, telecoms as utility companies, and of course, Fukushima. 2011 has brought sweeping change to the world of green More
|Egyptian billionaire offers to buy island for refugees|
|China could really hurt Democrats in 2016|
|Princess Charlotte: Four months old, worth $5 billion|
|Baubax jacket sought $20,000 on Kickstarter, but got $9 million|
|Google: New Chrome is faster and will save your battery|